All kinds of businesses require printing services for a variety of marketing campaigns. In order to make the best of print media marketing, or to portray a professional image for your business, it is important to ensure that all printed material is of the highest quality.
But how do you ensure top quality?
1. Know the type of printing you want
Unless you are sure about the kind of printing offered, you could end up with a bundle of printed material that looks like something straight out of Yellow Pages. There are different kinds of modern techniques in printing such as digital, lithographic and screen printing, to name but a few.
For example, Gravure Flyers Printing is the best technique for brochures, magazines and other high quality items. So, check if the printer is able to provide the most suitable technique that suits your individual requirements.
2. Turnaround time
If the printing company delays delivery, it could create a lot of inconvenience for you. It could be very irksome, especially if it sets back the schedule of your marketing campaign. Before choosing a printer, ask them about the company’s speed of production. Also ask previous customers about the company’s turnaround time so that you can be sure about their delivery speed. After all it is best to double-check any claims made by the company with current clients to ensure they are accurate.
3. Delivery
You can save a lot of time and effort by choosing a service the delivers the printed material to your door. Every online printing service offers home delivery however, check how much the company charges for it. If you choose a local printer, it is still important to check if they do home delivery. This will give you an indication of the quality of services, their flexibility and efficiency.
4. Cost
Cost is always important so that you don’t end up exceeding your budget. The best way to get an idea about costs is to request quotes from a few printing services. Comparing and analyzing them will give you an idea about the current costs of printing. It also helps you obtain a good bargain. Don’t forget to compare like with like so make sure the paper and printing processes used by all of the companies are identical.
5. Customer service
The business you choose should be always open to communicating with you, discussing your project and making any alterations that you think are necessary. The service should offer proofs before printing. A printing service that is responsive to your needs and is prompt in responding to your questions is always a good choice.
